Posts about Content & Innovation

Related content

1. 
   AI

   WFA at Grab, Meeting Overview (April 2025)

   Overview of the event held at Grab HQ in Singapore on the 24^th of April.

   Read more about "WFA at Grab, Meeting Overview (April 2025)"
2. 
   Advertising & policyAI

   WFA Survey: using and governing AI influencers

   WFA research on how brands are using and governing AI influencers.

   Read more about "WFA Survey: using and governing AI influencers"
3. 
   Video
   Advertising & policyBrand purposeCreativityInclusive marketing

   Reflections on 2024: Inclusion, Innovation, and the Future of Marketing

   In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…

   Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"
4. 
   Video
   Advertising & policyMedia & analyticsAI

   Knowledge Spotlight: Digital Privacy 101

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Digital Privacy 101"
5. 
   Video
   Agency remunerationCreativityMarketing procurementMarketing procurement

   Spotlight: Evolving from a focus on roles to a skill-centric talent model

   This session presents the current landscape of work and how this is evolving alongside economic and hiring trends. 

   Read more about "Spotlight: Evolving from a focus on roles to a skill-centric talent model"
6. 
   Video
   Programmatic & ad techAgencies & partnersIntegrated marketingBrand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementIntegrated marketingMarketing capabilitiesMarketing procurement

   Knowledge Spotlight – Sponsorship Strategy 101

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight – Sponsorship Strategy 101"
7. 
   Video
   Agencies & partners

   Knowledge Spotlight: 2024 Production Trends in Asia Pacific

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: 2024 Production Trends in Asia Pacific"
8. 
   Event reports
   CreativityAI

   CMO Forum Meeting Overview, London (October 2024)

   Overview of the WFA CMO Forum held in person in London

   Read more about "CMO Forum Meeting Overview, London (October 2024)"
9. 
   Video
   CreativityMarketing capabilitiesMarketing operations

   Spotlight: The Timeless Importance of the Show

   Guest speaker Orlando Wood joins us for a deep dive on showmanship advertising.

   Read more about "Spotlight: The Timeless Importance of the Show"
10. Benchmark
    Marketing technologyMarketing capabilitiesMarketing technology

    Benchmark: Social Media Marketing Tools

    WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening

    Read more about "Benchmark: Social Media Marketing Tools"
11. 
    Video
    CreativityContent marketing

    Knowledge spotlight: Creating persona-driven content

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: Creating persona-driven content"
12. 
    Video
    CreativityContent marketing

    Knowledge spotlight: Rooting creativity in culture

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: Rooting creativity in culture"